The Future Of Facebook

Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect with everyone and at all times, which will make it the number one personal and business platform of the future.

Mark Zuckerberg recently announced that Facebook’s 3 year goal will be to continue to build its community and provide new ways for people to share what matters. However, its 5 year goal is to build its newer products into fully fledged ecosystems, with businesses and developers.

In short, Facebook is determined to compete through its social platform, search engine, messaging & video calling apps and virtual reality.

Facebook Search

The future role of VR is still to be imagined but with Facebook’s £1.5 billion purchase of Oculus, it is clear that this is the future of sharing and connecting and we can expect to see advertising deeply ingrained within VR.

Already, over 1 million people are using Oculus on mobile phones each month, through the Gear VR partnership with Samsung. More than 300 apps in the Oculus store and Facebook is already seeing an increased demand from retail.

Facebook Today

Today, 1.7 billion people use Facebook each month and this includes 1.1 billion people who use it everyday. The business opportunities are huge and the recognition of this has been demonstrated through 60 million business pages that are active each month.

Facebook has become more of a mobile app, than desktop experience, with 84% of ad revenue being generated through mobile. This has seen a growing number of digital marketers using ad products, making the advertising of businesses more effective and relevant.

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