The Future of Digital Marketing

The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space.

The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant improvement of technology, software is also developing at a fast rate. Google Analytics, for example, has recently launched Version 4 of their web analytics platform which offers a greater range of features, such as AI-powered insights and predictions.

In this blog, we will be going through key details of how marketing will change in the future and how businesses will have to adapt to this transformation.

Voice Search

Voice search is becoming a big thing, especially with the rise of smart home assistants such as Amazon Echo and Google Home. Being able to search the internet and find information by just speaking to a device makes life much easier. According to a recent study, approximately 22% of UK households now have a voice-controlled smart home assistant, with 41% of households planning to buy one within the next five years. This shows the potential for voice search and that businesses may need to also optimise their websites for this in the future.

Another study estimates that by 2020, 50% of all searches across the internet will be voice-based. This suggests that businesses will need to think about implementing a digital marketing strategy to cater for voice users. Voice technology has transformed the way people search for products, services, and information. In order to drive more traffic to your website and to capture the new market of voice users, it will be very important to consider integrating voice search into your digital strategy in the future.

Contact Our Experts for Digital Marketing Strategy

If you’re interested in developing your overall digital marketing strategy, then please get in touch with us. We have years of experience in building tailored digital marketing strategies for a wide range of businesses.

Call us on 0121 439 5450 or you can use our contact form.

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