Does Social Media have an Impact on SEO?

While it’s no secret that social media and SEO work well together as a marketing strategy, the exact science behind why they work well together and whether social media has an impact on SEO has been highly debated.

It’s generally agreed that social media doesn’t have a direct impact on your SEO, however, it does have an impact on factors that affect your SEO such as traffic and rankings. This means that it does have an indirect effect on your rankings.

In this article, we’ll be explaining some of the ways that social media impacts your SEO.

Social Media Profiles Rank on Search Engines

Social media profiles extend far beyond just the social networks themselves as they can appear in many other websites, such as search engines. These social profiles, whether it’s a personal page or a business page, can appear in branded search results. For example, when you search for Odyssey New Media, one of the first results is the company’s LinkedIn page. On social media networks that allow reviews, search engines can also pull these review snippets through onto the search results which enables you to see ratings of the company.

Supporting your Local SEO

If you are familiar with SEO, you may also be familiar with the acronym ‘NAP’ (Name, Address, and Phone Number). NAP consistency is essential for any business that wants to rank well in local search results. If you do well in maintaining the consistency of your business name, address, and phone number across all of your local listings and website, search engines will see that your business is established and credible.

The consistency of NAP also applies to social media as you can add these bits of information onto the company profile page. Clearly defining your name, address, phone number, opening hours, services/products across your social media platforms is essential.

Some social media networks also enable you to ‘geo-tag’ your posts which means that you can add a location to the post. This helps your content be more visible in specific locations and appeal to a local audience.

Contact Us for Social Media Marketing

If you need help with setting up your social media channels, managing your social profiles, or if you would just like to consult our experts to see where you can improve your strategies, please get in touch with us.  We have years of experience in managing social media campaigns.

Call us on 0121 439 5450 or you can send us an email here.

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