Image Optimisation – The Forgotten Factor in SEO

When was the last time you uploaded an image onto your website? You probably downloaded an image from a stock image website, uploaded it onto the media file and inserted it onto the web page. You may feel like this is the correct way to do things to optimise your images, there is more to it than just uploading the image. This has added a heavy load onto your website and it has slowed the page speed down. Furthermore, the search engines cannot read the images without ALT tags being present. In this blog, we’ll be going through ways to make your images SEO friendly.

Importance of Compressing Images

Web pages that don’t have compressed images are the same as when you have just eaten a three-course dinner and you’re trying to do exercise on a full stomach, you cannot move as fast. The webpage is trying to move as fast as it can, however, it’s not working to its full potential because the images are slowing things down. On average, images make up 20% of a total webpage’s weight. Here at Odyssey New Media, we recommend using WP Smush for WordPress websites. This is a plugin that compresses the image file size, while not compromising the quality of the image. There are also ways that you can see how the images on your website are impacting the speed of your website by using Google’s PageSpeed Insights Tool.

Contact Our Experts for Search Engine Optimisation Services

If you’re interested in SEO Management Services and would like an SEO expert to take care of your image optimisations, please get in touch with us. We have years of experience in search engine optimisation.

Call us on 0121 439 5450 or you can send us an email here.