How does Instagram’s Algorithm Actually Work?

Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over the world regardless of interests or hobbies. As a part of its recent ‘creator week’ Instagram has provided us with insight into how its internal processes dictate content reach.

Signals and Content Interaction

The content that is given to you by Instagram verges on multiple factors which they use to decide how interesting the post may be to the consumer and thereby how likely it is to appear in feeds.

Why Is There a Need for the Algorithm?       

As of 2021 Instagram has a potential advertising reach of 1.16 billion users with over 50 billion photos having been posted since its inception, many of these photos will be of absolutely no interest to many users and by narrowing down their interests the Instagram algorithm can gain better insight into which of those 50 billion photos the user actually wants to see. On the business side, many businesses use Instagram to market their products, 200 million users visit at least one business profile daily and through the use of the Algorithm Instagram ensures that those are the audience members that have interests in line with the products that are being offered.

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