Facebook Algorithm 2021: How Can It Help Your Online Reach

Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence and attract more engagement in your social posts, whilst also gaining followers and online reputation with the more time that passes. Read on below to find out how you can use Facebook Analytics to increase your online reach.

What Exactly Is The Facebook Algorithm?

In essence, the Facebook algorithm decides what posts people see, and the order that these posts are viewed in your Facebook home feed. Obviously, if you are an aspiring business, new to Facebook then you would like to rank your posts as high as possible to increase the level of engagement in your online business.

Facebook ‘predicts’ which posts are the most valuable and useful to a user and so ranks these higher. They apply this filtering system to every single user’s Facebook feed, meaning it is vital that your posts align with their criteria as otherwise it will be lost in the almost 3 billion shuffles of active users! The more engagement you receive on your social posts, the higher Facebook will rank you in user’s feeds.

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