Emotional Hooks That Will Make Your Content Much More Engaging

The average person spends 144 minutes on social media every day, in that time they expose themselves to thousands of posts from a sector originating from a range of content creators. So, why is it that only a miniature fraction of these posts get any interaction or are memorable enough to stick in your brain for longer than the few seconds it takes you to read the post? The secret lies in the connection to your audience that the post elicits. Read on for a deep dive into how you can captivate your audience through the power of (almost) nothing but words.

Incorporate Pop Culture

Addicted to a TV show or a book? Good, chances are, so is a certain demographic within your audience that is looking for absolutely any excuse to talk about it. Using this hype can help you boost audience interaction while bringing attention to your products with 28% of the most successful businesses incorporating references to pop culture at some point in their marketing campaigns. It is important to make sure any pop culture references are relevant to your sector/products in order to both build common ground and start to funnel clients toward your business.

Emotional reaction is the key element behind some of the most successful marketing campaigns, surprise, humour, stories and culture references tap into that emotion in order to try and elicit a response without breaking the bank. Using these techniques will allow you to boost your reach while also building a personality to go with your brand.

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