Email Marketing – 10 Mistakes You Should Avoid

Email marketing has long been embraced as a quintessential way to keep your captive audience updated on products, services and general changes within your business, albeit its frequent use has led to some poor utilization of the medium more likely to cause consumers humor or even cringe. Read on for 10 of the key mistakes you should avoid when email marketing. 

1) Subject Line

Hence the name, the subject line is intended to contain little else other than the subject of the piece. Too often has the subject line been utilised to provide copious amounts of information rather than discerning the direct subject of the content, keep your subject line short and concise to boost engagement and understanding.

2) Sending a Test Email

Information and Graphics are critical when utilised correctly and their use is likely a dominant factor in your current email marketing, their use is heavily encouraged but when they are used in excess your email becomes too long, turning away consumers with little time.

9) Target landing page links within your Email

As mentioned in the ‘call to action’ section, giving your audience a call to action is important and will often come in the form of ‘click here to visit …’. Using this is vital but it can be easy to put many links into the email turning it into a mess of hyperlinks and confusing interconnection. Using only several links keeps the email simple and easy to navigate.

10) Follow up on Click Reports

The final and one of the most important tips is the use of click reports, you may be familiar with click reports if you use external tools such as google analytics to measure your website reach and a click report will provide you with the same essential information. By using click reports you discover what elements of your email attract engagement leading you to better optimize future content.

By using these email marketing tips you ensure that your audience gains a positive view of your business and allows you to keep building on the content that you create.

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