What is Twitter’s New ‘Super Follow’ Feature? And How Will It Impact Content Creators?

The monetisation of social media certainly isn’t anything new, Youtube’s integrated follow feature where fans receive additional benefits for a monthly tier-based subscription, and Twitch super chat whereby donating during a livestream they receive the privilege of a highly sought after pinned comment (usually used to reference memes or make profane jokes), monetisation has been a mainstay in the industry for years. With many of the social media colossuses looking to add paid options themselves, Twitter’s recent announcement over its ‘Super Follow’ feature becomes a gauge of what to expect from the remaining platforms currently lacking paid features.

What is a Super Follow and How to Qualify

No doubt this feature is intended to rival third party companies such as Patreon through which content creators can receive funding from their fans, by taking a chunk of this market they increase their own profits while also integrating regulation into what is currently a relatively chaotic market. From the perspective of content creators this is a fantastic opportunity to cater to their hardcore audience while also making some additional money.

The monetisation of Twitter is in line with that of several other social media platforms and while currently a new untested function which will no doubt change multiple times before released openly to the public, it can act as a positive change to content creators, hardcore fans and even Twitter itself.   

Contact Our Experts for Digital Marketing Strategy

Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

Call our team on 0121 439 5450, alternatively fill out our contact form.

Share

Social Media