Advanced Google Search Operators. What Are They? And How to Use Them?

The Internet is large. Ridiculously large. Searching something as niche as “digital marketing” produces a total of 2,760,000,000 results via Google and while a fair few of these are likely nothing but low-quality spam or websites only loosely connected to the subject, we’re still left with what can officially be described as more than a couple of search results. In order to remove the strain on our collective sanity, Google has integrated advanced search operators within their search engine as a set of tools to assist both users and content creators in understanding what is actually going on behind the scenes.

What are Google Search Operators?

Google search operators are the first line of defence when it comes to your parents inputting entire sentences into the search bar, making sure the text entered is concise and contains specific keywords helps Google find exact content which -at its most basic- is the purpose of search operators. Search engine operators look akin to short lines of code with keywords accentuated with punctuation or abbreviations, see the “shortcuts” section for some examples and basic commands.

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