Friday the 26th of November heralds the start of the frantic Christmas shopping period and is aptly referred to as Black Friday with the following Monday being colloquially referenced as Cyber Monday. During the course of Black Friday and Cyber Monday many digital and physical businesses offer huge discounts on their many services and products in what can only be described as a period of capitalist spontaneity and with a total UK spend of £5,988,444,539 last Black Friday (2020) you can understand why so many e-commerce sites and online storefronts act like Christmas came early. In order to capitalise fully, your website has to be able to meet the increased demands of the busy period and adhere to a comprehensive and thorough preparation plan.

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