How to Optimise Your Meta Description in 2021

A meta description is a tag that is written as a character summary of the content of a webpage. They are great for SEO as search engines like Google or Bing, will include any keywords within the meta description that are being searched for and they will also appear in the search results. Although the title of your page is a huge ranking factor your meta description is not. Instead, it acts like an advertisement for users and encourages them to click on your webpage. This is an extremely effective SEO strategy.

You may have even been influenced to click on this very blog due to the meta description we have optimised for it! Read on below to find out how you can optimise your meta description in 2021.

How Should You Format a Meta Description?

As we have already mentioned, meta descriptions are vital to get users to click on your search engine results page (SERP). It is because of this that you need to make sure the formatting of your meta description is done properly. Your meta description should read well, meaning that it should be able to be read intelligently in a natural way, without any struggles. If you are just filling your description with keywords that make no sense, then this will look unprofessional and spammy and no user will want to visit that page.

It must also be compelling and interesting as the pure intention is to attract the user to clicking on your webpage, ensure the content is relevant to the page it is describing as if not it will deter the user from visiting any more of your pages. It would also be damaging to your SEO as you may begin to rank for the incorrect keywords.

Contact Our Experts for Digital Marketing Strategy

Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

Call our team on 0121 439 5450, alternatively fill out our contact form.

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