What is Generational Marketing and How it Can Help Your SEO Strategy

Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are Traditionalists, Baby Boomers, Generation Xers and Millennials. Each of these generations has its own unique characteristics, which marketers must be aware of when developing their campaigns.

Understanding The Differences

While there have always been differences between age groups, the internet, and social media have made these differences even more pronounced. For example, Traditionalists (born before 1945) are more likely to buy products based on personal recommendations from friends or family members, while Millennials are more likely to do research online before making a purchase.

Generational marketing is about tailoring your content and understanding your audience’s demographics and psychographics. Knowing your audience’s demographics such as age, gender, location, and employment status, will allow you to build a picture of which generation you are marketing to. However, if your target audience is too wide/ less specific, this can have a negative effect on your marketing strategy. For instance, if your primary audience age gap is between 18 – 40, this gap is too large because there are 3 different generations within this audience, therefore your generational marketing campaign will be ineffective for two generations.

Psychographics is about your audience’s interests, values, attitudes, and lifestyles. Researching your audience’s psychographics can make your marketing campaign very effective. One benefit of understanding this key aspect means you can place your advertisements correctly on the right platforms. Gen Z are interested in different platforms from traditionalists like Tik Tok, Instagram, and Snapchat. Whereas Traditionalists are interested in platforms like cable TV that provide a variety of long-form content.

Understanding these differences is essential for any business that wants to be successful in today’s marketplace. Fortunately, generational marketing can help you do just that. By understanding the unique characteristics of each generation, you can create targeted marketing campaigns that resonate with your audience.