What Is A Backlink And How Does It Work?

Backlinks are an integral part of any online marketing campaign. They are links that point back to your website from other websites, and the more you have, the better your SEO ranking. But what exactly is a backlink? And how does it work? In this blog post, we’ll explain exactly what a backlink is and how it works so you can maximise its benefits for your business.

What Is A Backlink?

A backlink is simply a link from one web page to another. It’s like someone giving you their contact information – when they put their name, email address or website URL on something, it provides a link for others to follow if they want to get in touch with them or find out more about them. Similarly, when you link to another website from your own, it’s providing a backlink and directs people to the other site.