The Metaverse And The Future Of Marketing

The Metaverse, also known as the “Internet of Things”, is a concept that was introduced in 2010 by Linden Lab founder Philip Rosedale. It proposes a virtual world composed of multiple interconnected virtual environments, or “worlds”, where users can interact with each other and their environment in real-time. This technology has revolutionized the way people communicate and how businesses market themselves to target markets.

Augmented Reality

With AR, marketers can blend digital elements into a person’s physical environment. This could enable real-time engagement with customers through 3D models, holograms or virtual product displays in their actual environments.

Virtual Reality

VR offers an even more immersive experience than AR as it immerses users completely in digitally generated spaces which they can explore and interact with at a level never before possible. Companies can take advantage of this technology by creating interactive simulations for training purposes or virtual showrooms that customers can explore as if they were right in the store.