Delving into Google Bard AI and Its Impact on SEO

In the ever-evolving world of SEO, it’s becoming increasingly important to stay up-to-date on the latest changes in technology that may affect your website’s ranking. One such change is Google’s Bard AI, which will soon significantly impact how we search for content. In this blog post, we’ll discuss what Google Bard is and the impact it will have on SEO and the world of digital marketing in general.

 

Google Bard AI is an artificial intelligence system designed to automatically generate reports from data. It searches through large data sets, using natural language processing (NLP) algorithms to identify patterns and relationships between different variables.

 

By learning the structure of these datasets, it can then generate a report that summarises the most important information. The resulting report is written in natural language and can be used to quickly assess a situation or gain insight into a given topic.

 

Google Bard can be a tool for businesses, helping them make decisions faster with more accurate information. Researchers can also use it to explore new ideas and discover content quickly that they have not come across before.

 

How Good is Google Bard AI at the Moment?

Google Bard was unveiled on Feb 6th, 2023. To show off its capabilities they put Google Bard to the test. When the presenter asked Google Bard a question, it produced inaccurate information. In order to avoid similar incidents in the future, Google decided to delay the release of Bard until March 21st, 2023. It is evident that the current performance of Google Bard AI highlights the need for updates and further development to enhance its reliability as a product.

 

We observed that Bard’s capabilities seemed to have improved since the launch, as its accuracy in answering questions was relatively good. It didn’t appear to produce imaginary results as frequently as Bing’s AI did during its early phases.

 

However, sometimes Bard would provide its users with useless responses, either confessing a lack of sufficient data or stating its inability to answer questions due to being a Large Language Model (LLM).

 

Generally, the AI provides accurate and satisfactory answers when responding to straightforward queries like “Which smartphone has the best camera?”. However, for other simple questions, such as “What is a content creator’s height”, Google Bard lacks sufficient information to address the question.

 

When faced with complex queries such as “Create a workflow” or “What are some techniques for filming in low light?”, Bing ChatGPT seems to give more detailed explanations and Google Bard provides less detailed answers. Additionally, when it comes to complex tasks like coding, Bing ChatGPT appears to have an advantage.

 

Currently, Bing ChatGPT outperforms Google Bard, but as technology advances, the two could potentially reach equal levels of competence.

How to Optimise for Google Bard

Natural Language Processing – NLP involves the communication between computers and human (natural) languages. In essence, your website’s content should be crafted with search intent and relevance in mind. Creating pages of content just to rank for certain terms or keywords is not enough; the page must also thoroughly address the specific search intent in an informative manner. 

 

We suggest by using questions as headings, where suitable – increasing the likelihood of being featured in Bard’s snippets. Although Google Bard represents a shift in its search engine, creating high-quality content still remains important.

 

Incorporate Keywords that are Understandable by Bard – Keywords will always be an essential component of SEO. Identifying the primary keywords for your business and incorporating them into relevant pages on your site is crucial. As a large language model, Bard has been trained on an extensive dataset of text and code, including search results from its vast database. This enables Bard to grasp a wide variety of keywords and phrases, delivering your website’s results when a related query is made.

 

If your website features the keywords ‘birthday cake bakery’ and ‘in Birmingham’ in the meta and on-page content, there’s a higher chance that Bard will display it as a result when someone searches for ‘What are the best birthday cake bakeries in Birmingham?’

 

Use Internal Linking to Simplify Bard’s Understanding of Your Website – Linking your website’s pages together using relevant keywords is called internal linking. Internal linking makes your website more navigable and assists search engines like Google in comprehending the different pages on your site and determining their ranking. Bard appears to use a similar process to serve results in its responses, so continue linking to essential pages on your site while using target keywords for each page.

 

Leverage Sitemaps and Robots.txt – Sitemaps and robots.txt are crucial files that help search engines grasp your site’s structure and indexability. A sitemap serves as an index of your website’s URLs. A robots.txt file instructs search engines which pages on your site can be crawled and which should be disregarded. As with standard search engine results, bots will crawl your site to determine which content to index or exclude, and the same process applies to Bard’s results. Maintaining a well-structured and crawlable site is a vital aspect of SEO that persists with Bard’s introduction.

 

Contact Our Experts for Digital Marketing Strategy

Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.

 

Call our team on 0121 439 5450, alternatively, fill out our contact form.

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