What Is Page Speed, And How Does It Influence SEO?

In today’s fast-paced world, speed is everything, and the internet is no exception. Every second counts on the internet, especially when it comes to website loading times. Google has identified page speed as a key factor in ranking websites in search engine results pages (SERPs). But what is page speed, and how does it influence SEO?

In this blog post, we will delve deeper into this critical aspect of website optimisation. We’ll explore what page speed is, why it matters, the impact it has on SEO and user experience, and how to improve it to enhance your website’s overall performance.

What is Page Speed?

Page speed is the amount of time it takes for a web page to load fully. It refers to how quickly the website renders the content on the page, from the moment the user clicks the link until the page finishes loading. Page speed is usually measured in seconds or milliseconds. If a website takes too long to load, users are likely to abandon it and move on to the next site.