Instagram User and Algorithm Updates

As Instagram continues to evolve with regular updates, the fundamental nature of the platform changes in subtle and unexpected ways. As a result, you may wonder what changes will impact your feed as an active user or brand page manager. In this blog post, we’ll dive deeper into the new Instagram updates and how Instagram now ranks its content.

Instagram Story and Reels Update

Stories Updates

Instagram is slowly introducing a new convenient feature that enables users to upload Instagram Stories that are up to 60 seconds long, without interruptions, every 15 seconds. This feature is incredibly useful, as it ensures that the playback of your Story clip is seamless, and you can include all user mentions, tags, locations, links, and more in a single, longer Story without having to repeat the process every 15 seconds.

Reels Updates

The popularity of Reels has been rapidly increasing since Instagram introduced them in 2020. In July 2021, the platform doubled the maximum duration of Reels, demonstrating its commitment to enhancing the feature. The latest update offers users a range of features such as adjusting the music to video sound ratio, new text, voiceover, drawing over videos, and new stickers. Instagram is currently testing new features, including a new video layout to capture multiple videos at once and double exposure to take photos while recording.