Why is Twitter Rebranding to X?

Twitter, one of the biggest social media platforms, has recently undergone a complete rebrand. On Monday, Elon Musk replaced the platform’s iconic blue bird logo with an “X” as part of a major rebranding effort that was teased over the weekend. This move brings the platform one step closer to Musk’s vision of creating an “everything app.” In this blog post, we’ll discuss why Elon rebranded Twitter to X and what it means for the platform.

Why did Elon Musk Rename Twitter to X?

Elon Musk, the CEO of Twitter, seems to have a particular fascination with the letter X. In fact, he named his first startup X.com and even after it became PayPal, Musk wanted to keep the original name.

Elon strongly likes the letter X. For instance, SpaceX, his pioneering space exploration company, bears the letter X in its name, and so does his innovative AI application, xAI. Even Tesla, the electric car manufacturer, features the letter X in its early electric car model, the Model X. This distinctive naming convention adds a touch of uniqueness and exclusivity to his companies and products. According to reports, Musk sent a text message to Walter Isaacson after acquiring Twitter, expressing his enthusiasm for implementing X.com properly.

It was clear from his naming convention that this outcome was bound to occur. In addition, Musk desires to change Twitter by incorporating a variety of functionalities that are not the traditional ‘Twitter way’ or something that Twitter would do. The upcoming features may revolutionise the platform, making it so different that the name change would be reasonable.