How Google Is Changing Search By Using Generative AI

As the world’s most popular search engine, Google is constantly innovating to improve the quality and relevance of search results. Recently, Google introduced a new technology called “generative AI” that promises to take search results to the next level. This new technology uses machine learning algorithms to generate content that is both informative and engaging. In this blog, we will explore generative AI in Google Search and how it will shape the future of search.

What is Generative AI?

Generative AI is a type of artificial intelligence that uses algorithms to generate new content based on a set of rules or patterns. In the context of Google Search, generative AI can create new results that are more relevant, informative, and engaging to the user. This is particularly useful when searching for complex queries that may require a more detailed or comprehensive response.