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Month: February 2025

Posted On 11 February, 2025 by Hannah Jones
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Google Rolls Out New Performance Max Updates After Successful Beta Testing

After successful beta testing, Google has recently unveiled a set of updates to its popular Performance Max (PMax) campaigns. These enhancements give advertisers greater control, insights, and tools to maximise campaign performance. With these changes, marketers are poised to unlock new levels of efficiency and growth across their marketing strategies. Here’s a breakdown of the &hellip; <a href="2025/02/14/google-rolls-out-new-performance-max-updates-after-successful-beta-testing/">Continued</a>

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Posted On 11 February, 2025 by Hannah Jones
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Understanding Google&#8217;s December 2024 Core &amp; Spam Updates

Search engine algorithms change frequently, but not all updates carry the same weight. In particular, Google&#8217;s December 2024 Core and Spam updates have sent ripples throughout the SEO world. If you noticed shifts in your website&#8217;s rankings this month, you&#8217;re not alone.&nbsp; These updates refine how Google interprets and ranks content, making it more critical &hellip; <a href="2025/02/11/understanding-googles-december-2024-core-spam-updates/">Continued</a>

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