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Digital Tips & Insights

Spring is all about DIY Spring is all about putting in time and making improvements. That goes for people’s homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you’re clued up on all things DIY.   Go further with … Continued

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Digital Tips & Insights

Race Ahead to Easter Shoppers start searching for Easter items as early as mid-February. Last year, the average family spend on sweets, clothes and other Easter goodies was 12% higher online than in stores. Mixing online and offline, searches for opening hours increase 1800% as the big weekend gets close.   Go Further with YouTube … Continued

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Digital Tips & Insights

Win hearts this Valentine’s Day Cupid isn’t here yet, but 1 in 3 consumers are so loved-up they start their Valentine’s Day shopping in January.  Last year, people began searching for romantic gift ideas as early as January 7th. It’s time to get in the mood for love.   Score with Mobile 37% of 2015 Valentine’s … Continued

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Digital Tips & Insights

December – Get Prepared for the Post-Christmas Sales Christmas will soon be here, and so will the January sales. Christmas Day mobile searches related to the after Christmas sales have increased by 74% year on year. Although many shoppers visit physical shops during the sales, 84% of smartphone users still reach for their phones whilst … Continued

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Google / Google Algorithm Updates

The Google Penguin 4.0 real-time algorithm is now officially part of Google’s Core Algorithm, as confirmed by Google on September 23rd 2016. Penguin 4.0 may already be affecting your business’ website, so it is important to understand what Penguin 4.0 is, how it will affect your website’s ranking and what action to take.   What … Continued

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