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Digital Tips & Insights

September – Get in First this Christmas People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The Christmas holidays can bring out the adventurous side of people too, with 64% of people open to the idea of purchasing from a new retailer … Continued

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Video

Businesses can benefit from the rise of video ads on social networks and this should form part of any social marketing strategy that is put in place during 2016. Ignoring video ads on social now, may well see your business fall behind your competitors, who are taking advantage of one of the biggest shifts in … Continued

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Social Media / Facebook

For many businesses, content creators and publishers, Facebook’s News Feed is a powerful tool and this isn’t surprising when we consider that Facebook has 1.13 billion monthly active users. The new news feed algorithm boosts informative content, making it essential to follow Facebook’s best practices.   We take a look at how the news feed … Continued

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Mobile Search / Accelerated Mobile Pages

In response to slow loading webpages that cause mobile phone users to abandon viewing them before they load in, Google is about to show Accelerated Mobile Pages (AMPs) on its Search Engine Results Pages (SERPs). These AMPs will crucially be shown on the first page of Google search results and they will replace the listing … Continued

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SEO

With 3.5 billion Google searches made everyday, it is more important than ever to understand the Google Ranking Factors that affect the position of your website, in search results. The Google Algorithm has 200 major ranking factors and here we take a look at 5 Google ranking factors that you shouldn’t overlook in 2016.   … Continued

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