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SEO / Backlink Analysis

Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no longer the crucial factor of SEO and ranking success. This has led to questions regarding their relevance in the current landscape of search engine optimisation. … Continued

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Google

With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google’s AI Overviews in search, which has been under fire for delivering misleading, incorrect, and even dangerous responses to user queries. For those who may not know, Google’s AI Overviews is … Continued

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Google

Understanding the mechanics behind Google’s ranking algorithm can be the difference between online obscurity and front-page visibility for businesses and digital marketers. The elusive algorithm has long been a moving target, with occasional glimpses into its intricate workings revealed through official statements and the SEO community’s relentless sleuthing. However, a recent information leak has shone … Continued

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Social Media

In the fast-paced world of social media, it can be overwhelming for businesses to stand out and reach their target audience. With the constant evolution and emerging trends to keep up with, having a well-planned social media strategy is essential for success. But where do you begin? With so many factors to consider, it’s easy … Continued

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Google

Google’s March 2024 Core Update has finally rolled out, finishing on April 19, 2024, after beginning its intricate process on March 5th. This update has been significant, notably changing the landscape of SEO and online content creation. Unlike previous updates, it ended the standalone helpful content update, marking a pivotal shift in Google’s approach to … Continued

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