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Category: Google Algorithm Updates

Understanding Google’s December 2024 Core & Spam Updates
Search engine algorithms change frequently, but not all updates carry the same weight. In particular, Google’s December 2024 Core and Spam updates have sent ripples throughout the SEO world. If you noticed shifts in your website’s rankings this month, you’re not alone. These updates refine how Google interprets and ranks content, making it more critical … <a href="2025/02/11/understanding-googles-december-2024-core-spam-updates/">Continued</a>

Summary of Google’s March 2024 Core Update
Google’s March 2024 Core Update has finally rolled out, finishing on April 19, 2024, after beginning its intricate process on March 5th. This update has been significant, notably changing the landscape of SEO and online content creation. Unlike previous updates, it ended the standalone helpful content update, marking a pivotal shift in Google’s approach to … <a href="2024/05/14/summary-of-googles-march-2024-core-update/">Continued</a>

How Google’s Cookie Update Will Affect You
Every year, companies are finding it more challenging to track their website data due to the increasingly strict privacy rules enforced by conglomerates such as Google and Apple. For example, we have seen Apple make significant changes to iOS over multiple updates that limit third-party cookie tracking through Safari and provide users with the ability … <a href="2024/02/27/how-googles-cookie-update-will-affect-you/">Continued</a>

Google’s New Spam Update – What Does This Mean For Your Website
On October 4th and 5th, Google released two significant updates – the Spam Update and the latest Google Core Update. These updates have brought about a major shift in how Google ranks and reviews content, affecting how websites appear in search engine results pages (SERPs). As a result, website owners are now concerned about how … <a href="2023/11/03/googles-new-spam-update-what-does-this-mean-for-your-website/">Continued</a>

Google Product Review Update – December 2021
Welcome to the busiest e-commerce shopping season of the year, how does Google decide to celebrate? Bam, algorithm update. In the past we’ve seen genuine sites lose authority and rankings on the back of algorithm updates through a lack of acclimatisation with the new imposed rule set. Luckily, Google has seen sense and rolled out … <a href="2021/12/16/google-product-review-update-december-2021/">Continued</a>
How the Google Penguin 4.0 Real-time Algorithm will affect your Business
The Google Penguin 4.0 real-time algorithm is now officially part of Google’s Core Algorithm, as confirmed by Google on September 23rd 2016. Penguin 4.0 may already be affecting your business’ website, so it is important to understand what Penguin 4.0 is, how it will affect your website’s ranking and what action to take. What … <a href="2016/10/11/how-the-google-penguin-4-0-real-time-algorithm-will-affect-your-business/">Continued</a>

Why Business Owners Need to Remove Intrusive Interstitial Ads Pre 2017
If your business uses intrusive interstitial ads on its website, then now is the time to consider removing them. Google’s ranking algorithm is about to be updated and will view intrusive interstitials as a negative ranking factor. Business owners have until January 10th 2017 to remove intrusive interstitials, if they do not wish to have … <a href="2016/09/21/why-business-owners-need-to-remove-intrusive-interstitial-ads-pre-2017/">Continued</a>
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