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Google Rolls Out New Performance Max Updates After Successful Beta Testing

Uncategorised

After successful beta testing, Google has recently unveiled a set of updates to its popular Performance Max (PMax) campaigns. These enhancements give advertisers greater control, insights, and tools to maximise campaign performance. With these changes, marketers are poised to unlock new levels of efficiency and growth across their marketing strategies. Here’s a breakdown of the … Continued

Understanding Google’s December 2024 Core & Spam Updates

Google / Google Algorithm Updates

Search engine algorithms change frequently, but not all updates carry the same weight. In particular, Google’s December 2024 Core and Spam updates have sent ripples throughout the SEO world. If you noticed shifts in your website’s rankings this month, you’re not alone.  These updates refine how Google interprets and ranks content, making it more critical … Continued

Mastering Black Friday For E-Commerce Success

Guides

Every November, the retail world braces itself for a shopping frenzy like no other—Black Friday. For e-commerce businesses, this is a golden opportunity to boost sales and reach new customers. But capitalising on Black Friday requires more than slashing prices; it demands a strategic approach. In this guide, we’ll explore everything you need to know … Continued

Google Brings Store Rating To Search Results In 4 New Countries

Google

On October 9th, Google made an exciting announcement regarding its store ratings feature, revealing plans to expand its availability to four additional English-speaking countries: Australia, Canada, India, and the United Kingdom. Until this update, this valuable tool had been exclusively accessible to users in the United States. The expansion aims to enhance the shopping experience … Continued

Odyssey New Media Named Among Top 3 Marketing Agencies in Birmingham

Odyssey New Media News

We are absolutely thrilled to share that Odyssey New Media has been named one of the top 3 marketing agencies in Birmingham! This recognition comes from the esteemed platform ThreeBestRated, which has rated us as excellent in our field. Established in 2014, ThreeBestRated carefully selects the top 3 local businesses in each sector based on … Continued