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What Is Link Building?
Link building, essentially, refers to the process of creating inbound links to a website with the aim of enhancing search engine rankings. The quantity and quality of links that point to a site are crucial ranking factors considered by major search engines such as Google. By utilising effective link building strategies, websites can significantly boost their online visibility and improve their overall search engine performance.
In other words, link building is all about getting other websites to link back to yours.
However, link building involves more than just acquiring high-quality and relevant links. It also encompasses enhancing brand awareness and positioning yourself as an expert in your field. This is typically achieved through the sharing of high-quality and useful content. Additionally, establishing strong connections with other reputable websites can significantly contribute to the success of your link building strategy.
Our SEO Link Building Services Include
- ✔ Competitor Backlink Analysis
- ✔ Target Site Sourcing
- ✔ Outreach & Negotiations
- ✔ Paid Link Opportunity Recommendations
- ✔ Organic & Paid Link Conversions
Why are SEO Link Building Services Required?
Link building services are frequently required to strengthen your SEO endeavours.
Even if your website boasts exceptional content, the absence of authoritative links from established websites can obstruct search engines and users from stumbling upon your website, making it considerably more challenging for them to do so.
Generally, the more high-quality links you have pointing back to your site, the higher your site will rank in search engine results pages (SERPs).
Since SERP real estate is limited, ranking higher can mean increased traffic and web visibility for your business.
Why Choose Odyssey New Media?
Our link building consultants have 20 years combined experience and we have helped business grow their organic search visibility, traffic and sales with our expert link building services.
With our proven, methodology and techniques Odyssey New Media can help your business get top positions in search engines and grow your traffic.
Our Link Building Process
As experts within the field of SEO (Search Engine Optimisation), we fully understand the value that is offered by link building in growing a backlink profile.
We have worked with clients from an assortment of industries and have provided tailored SEO solutions with link building, Link Detox, SEO Analysis, as well as a range of other services.
Our experience allows us to hand craft each of our SEO solutions to seamlessly complement our client’s requirements and provide a service that helps their brand grow well into the future.
Link building offers several notable benefits to a website. It enhances website credibility by signalling to Google that the site is a leader in its field through the integration of high-quality links.
Additionally, it fuels growth in web traffic by tapping into a similar audience demographic from authoritative domains. It also creates more conversion opportunities by connecting with an already interested audience.
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Competitor Research
Identify websites offering similar services or those with a placement within the same industry.
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Competitor Link Analysis
An SEO tool is used to curate a list with the high-quality links competitors have attained.
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Outreach
Contact is made with the linking websites enquiring into how a link can be placed on their domain.
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Link Placement
A link is placed where possible, some opportunities may require a paid budget while others may need ongoing link building.
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Summary Report
Providing a summary to the client with information about links attained and potential paid opportunities.
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If you would like to discuss a SEO project with our digital marketing experts, then please get in touch us.
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